Brand Story
YERA began from a time when I felt lost. Navigating life's crossroads—as a woman, a wife, and a mother living between cultures—I found myself constantly questioning my worth, searching for a definition of myself outside of the roles I played for others. The turning point came with a simple, powerful realization: I don't need others to define me. I can create a world of my own.
That world is YERA—Your Era, Yvonne's Era.
It's my story, but it's also an invitation to you. It's more than athleisure; it's a reminder of the wings you were born with, giving you the strength and freedom to choose your own path. I hope it accompanies you as you begin Your Era.
YVONNE LIM
Founder, YERA
Our Mission
YERA is built on the concept of 'athleisure'—the perfect blend of 'athlete'-level performance and everyday 'leisure' comfort. Our mission is to be the #1 athleisure brand for the modern individual, by creating high-performance, minimalist, and affordable wear designed specifically for the Asian body.
We want everyone to feel supported, move confidently, and look effortless. Whether you’re stepping into the gym for the first time or seeking style in daily life, YERA aims to be the “wings” in your wardrobe—giving you confidence inside and out.
