Brand Story
YERA began from a time when I felt lost. Moving between identities as a woman, a wife, a mother, and an entrepreneur has shown me the challenges people face within both family and society.
Marriage, motherhood, and divorce once left me questioning my worth. But those moments led me to a simple, defining realization: I don’t need others to define me. I can create a world of my own.
That world is YERA—Your Era / Yvonne’s Era. An athleisure brand built to give people the strength to be themselves.
This is my story, but it is also an invitation. More than athleisure, YERA is a reminder of the wings you were born with and the courage to choose your own path. I hope it accompanies you as you begin Your Era.
YVONNE LIM
Founder, YERA
Our Mission
YERA is built on the concept of 'athleisure'—the perfect blend of 'athlete'-level performance and everyday 'leisure' comfort. Our mission is to be the #1 athleisure brand for the modern individual, by creating high-performance, minimalist, and affordable wear designed specifically for the Asian body.
We want everyone to feel supported, move confidently, and look effortless. Whether you’re stepping into the gym for the first time or seeking style in daily life, YERA aims to be the “wings” in your wardrobe—giving you confidence inside and out.
